THE FINAL PROJECT
In this section, I will review the details of the Final project.
Project name:
Promotional film for the Christmas market in the municipality of Trosa.
"En reklamfilm för julmarknaden i Trosa kommun".
Idea description
The idea of the promotional film is based on filming various scenes of the town of Trosa and some of its landmarks in winter, as well as filming some scenes of the Christmas market, in order to attract the viewer and encourage them to visit the town. The advertising material will be shared via the website and social media applications.
Target audience:
The general public, especially those who love rural areas and classic Christmas markets.
Used Techniques :
- Photography: The photography process is done with a 4K ultra-clear camera, using a stabilizer and a tripod.
- The music used will be licensed and purchased through regular methods.
- Written approvals will be obtained from all parties that will be filmed and all individuals who will appear clearly in the video.
- Processing and editing will be done via Adobe Premiere and its add-ons.
Synopsis:
1.Creating a 20-second advertisement, containing a photo slide of the Christmas market atmosphere and text showing the date of the event, using colors from the Christmas atmosphere such as red and gold, with some various pictures of the market products.
2.Creating a "1,30" minute advertising material to promote the Christmas market, showcasing the town of Trosa and some of its most prominent features in winter, including roads, cafes, markets, Christmas market products, displaying some handicrafts, and scenes from Lucia’s caravan on horses. Ending with a view of the town center.
Production:
Firstly. Preparation: The work was carried out in coordination with the Tourism Office in the town of Trosa, where approval for filming was obtained and the details were discussed so that implementation would be carried out in a manner consistent with the policy of the town administration.
Second: I visited and surveyed the filming locations to determine the appropriate equipment for each location.
Third: I completed the work plan and prepared the necessary equipment, including a high-quality camera, storage cards, batteries, lighting, and other accessories for the photography process.
Fourth: Implementation of filming: The filming process took place over two working days. The filming included external scenes, scenes working in the town, and some internal scenes of hotels and restaurants, and on the second day, the internal scenes of events were completed.
Fifth: Reviewing the filmed material: After the end of filming, the material is transferred to select the best scenes, put it in an initial montage on the timeline, and determine if there is any material that needs to be repaired or modified.
Sixth: The video editing process: Completing the video editing process, installing the graphics, adding texts and accompanying music, and directing the first video for review.
Seventh: Video evaluation: The video was shown to the town’s tourism office to take notes and evaluate the work.
Eighth and finally: Complete the video editing, complete the final version of the video, then publish it via social media.
